Dexcom’s Sensing Your Way patient brochure wins Silver Aster Award
May 17, 2011 12:00 PM PDT
Dexcom, Inc. received a Silver Aster Award for its patient-focused brochure on continuous glucose monitoring (CGM), “Sensing YOUR way.” The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2010.
The 2011 Aster Awards received approximately 3,000 entries from across the United States as well as Canada and South America. Participant’s entries competed against similar-sized organizations in their category.
Entries must score at least in the top 16% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Silver Award winners score in the top 12% in the country.
“It was an honor to have the number of Healthcare organizations and agencies that participated in the 2011 Aster Awards Competition. The quality of this year’s entries went well beyond the judges’ expectations,” said Melinda R. Lucas, Aster Awards Program Coordinator.
Entries must score at least in the top 16% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Silver Award winners score in the top 12% in the country.
“It was an honor to have the number of Healthcare organizations and agencies that participated in the 2011 Aster Awards Competition. The quality of this year’s entries went well beyond the judges’ expectations,” said Melinda R. Lucas, Aster Awards Program Coordinator.
All winners are posted on the Aster Awards website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.
